 Established in 1987 and listed on the Singapore Exchange in 1994, Super is a leading diversified manufacturer of instant convenient food and beverages that are marketed and distributed globally. Super is the first to introduce the concept of 3-in-1 instant coffeemix in Singapore. The product proved to be a big success and the concept has since been adopted by other coffee manufacturers. Over the years, Super has diversified its range of products to include more than 300 different types of food and beverages. These products are distributed to more than 50 countries worldwide through a well established distribution network comprising local resellers and distributors. By leveraging on its strengths in Research & Development, Super’s products are customised to suit the palates of its markets. Today, Super owns a family of brands which include Super, Café Nova, Super Power, Grandeur, Owl, Coffee King, Gold Eagle, Superkids’, Negresco and Eagle King. Continuous emphasis on brand awareness and product quality has earned Super numerous accolades and awards. Some of these include the “Top 1000 Companies” in the 2008 Singapore 1000 Ranking, the “Top 100 Companies” in the 2008 Singapore International 100 Ranking for companies with highest oversea revenue, the 2008 “Golden Bull Award” for outstanding top 100 SMEs in Malaysia, the Malaysia “BrandLaureate Award” for two consecutive years since 2006, the “Top 5 Fastest Growing Singapore Brand” in the Singapore Brand Award 2006, and the “Promising Brand Award” and the “Heritage Brand Award” in the 5th Singapore Promising Brand Award 2006. Super currently operates 12 manufacturing and packaging plants spread across Asia. Each facility is equipped with state-of-the-art production lines that are customised to meet stringent international manufacturing standards. Its soluble coffee powder plant is one of the largest in the world. As a testament to its manufacturing excellence, Super is one of the few companies in the world with manufacturing capabilities for cereal flake, soluble coffee powder and non-diary creamer. |
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